David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails.
Further, he throws light on:
--> The difference between how a founder sells and how a VP of Sales goes about it
--> Why sales is not among the functions that's easy to scale
--> The right time to get a sales leader on-board
--> Things to be mindful about while transitioning from founder-led to sales-led
--> Using podcast as a content-based networking tool for sales and lot more...