In this episode of Enterprise Sales Development podcast, we speak with Will Aitken, Sales Evangelist at Sales Feed. Will talks about all things videos. He discusses how to integrate video into prospecting methods and shares his tactic and strategies on how to do video prospecting right. He also discusses mistakes to avoid as well as the benefits with adopting a video program.
WHAT YOU'LL LEARN
What is Vidyard
Why Will pursued video
How video focuses on the people you're talking to and why you should focus on your prospects
Mistakes SDRs make when they introduce video into their prospecting as well as benefits high performing sales and SDR teams that have adopted a video program
How people should think of their go-to-market, especially for non-big brands