Associated with
Posted Apr 30, 2018
•
4 min read
Content Marketing Strategy for Multi-Product Companies
A content marketing strategy should be built around product use cases. It can expand beyond that, but it should always be anchored by the thing that people can pay for. This is simple if you sell one product, but complexity and scale increases for businesses that offer a suite of products.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Animalz
Featured by Content Workshop
