YouTube is simple but vast, we wanted to understand the platform better and the
best ways to use it to help businesses. So let's talk about the power and
pitfalls of YouTube.

This includes the greatest strengths of YouTube, like how it aligns with Google.
Also where businesses can lose money, as well as lesser known features you may
have missed.

We'll talk about tips for optimizing a video's SEO, when and when not to allow
ads, and how much YouTube is actually taking from content creators.