Positioning Your Product? Avoid the Parity Trap! • Blogos – Webflow HTML website template
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Leslie Talbot Leslie Talbot
4 min read
Positioning Your Product? Avoid the Parity Trap! • Blogos – Webflow HTML website template

In a recent B2B industry survey, 88 percent of companies said that their competitors' solutions offer similar capabilities as they do. It's no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. The problem is, most marketers (88 percent) aren't confident that buyers understand what makes their solution unique and different.

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