I love a surprise.  Let's say you have a new product drop that you're announcing on Instagram, that you've been teasing all week. That's great! Keep that up.But, what happens when you tell your audience that something is coming? You're also telling them to put their credit cards down. You're alerting them to NOT shop with you (today). But, we still need rev today. We need lots of it. As often as we can get it.