Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that's not just relatable but irresistible.

Press play to discover:
- 5 ways to differentiate your marketing to stand out from competitors
- A 4-step framework for crafting social content that grabs attention
- The secret to using humor and personality in B2B content
- Why cultural relevance is a must-have for modern marketing
- How to balance corporate messaging with an authentic personal voice
If you're ready to create content your audience loves-and have fun doing it-this episode is a must-listen.