Recent events have reminded us of a basic truth: the world never stops changing. Economic and social disruptions – often arriving unexpectedly – can suddenly force you to rethink every aspect of your business. Your customers are another source of change, asking you to meet their fast-evolving needs with newer products, better prices, and more timely and effective customer service.

But change also can uncover profitable opportunities, offering outsized gains for businesses that can harness technology to capture new markets, launch innovative products, and introduce operational efficiencies that improve the bottom line.