Companies offering products or professional services these days have enough departments already, so why is there a need for one more – customer success?

When everyone in the business world is doing the same thing, you need to go the extra mile to make your business stand out and enjoy the desired outcome of your efforts.

So, what can you do to bridge that gap?

The answer is customer success.

That's why we've written this article for you! Here, you'll learn:

What customer success is
The differences between customer success and customer support
Why businesses need a customer success strategy
The elements of customer success management
How to measure customer success