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Tyler Lessard
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How Vidyard Does One-to-One Personalization
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Account-based marketing is only effective when your sales and marketing teams are aligned. This partnership is crucial in selecting the right accounts to target, the right content to create for each account, and the right follow-up after the conversion.
In this video, Tyler Lessard, VP of Marketing at Vidyard, takes viewers through different techniques his marketing team and sales team utilize to build their ABM campaigns.
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