Email marketing is one of the more effective marketing techniques used across all industries. Business owners use it to nurture bonds with subscribers, showcase their brand to consumers, and to offer discounts and promotions to their dedicated fans.

When surveyed, 91% of marketers said email was the most crucial channel they use to reach their audience. That figure may have something to do with the fact that email marketing campaigns generally see an engagement rate of 22.86%. Compare that figure to the average social media engagement rate of 0.6 percent, and it's easy to see why many business owners use email to reach their target audience.

If you're struggling to generate leads and build trust with your followers, this blog can help. The following four tips will help you get the most value out of your email marketing for sales, and ensure that you build meaningful bonds with your subscribers.

1. Gather organic leads
2. Maximize on-site email captures
3. Segment your lead list
4. Ensure email deliverability