In today's fast-paced world, advances in technology – I'm talking about you AI – are evolving at a faster pace than ever before. But, no matter how quickly the winds of change shift to impact business, it is critical that brands remain laser-focused on their human customers. This means brands need to be able to keep a keen eye on listing accuracy, online reviews, social media, and employees around the clock to keep customers happy, engaged, and singing your praises.