The aim of the prospecting game is to locate matched personas identical to your customer base and pipe them through your sales funnel as prospects until they convert into revenue-generating customers.

On paper, it sounds simple enough.

In reality, generating contact information for your prospects, including target industries, names, titles, email addresses and phone numbers, is undoubtedly a time-consuming, thankless and an often-dreary task. But without it, your sales pipeline will dry up.

Somehow, sales and marketers are still wasting their time on old approaches to prospecting, which are full of expired outreach methods that promise to drain your money and leave you with little prospecting potential.

If you're hindered by outdated prospecting – you're not alone.