Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for top positions of search-engine results pages (SERPs). However, done well, the presence of your website in search results is a great way to attract free targeted traffic. So make sure that search engines know about your website and online store – the higher your site is ranked in the search engines, the more traffic and potential customers you attract. Here's our simple guide on everything you wanted to know about search promotion, but were too afraid to ask.