Big brands don't leave marketing strategy to chance and small businesses can take a similar approach. Keap inbound marketing strategist and small business expert, Jack Smithson, helps you understand how to build your own 2020 marketing strategy. In this webinar, you'll discover how to:

Create a value proposition;
Conduct a SWOT analysis;
Define your target audience;
Understand your customer through demographics and psyschographics;
Establish your marketing methods and budgets
Use automation to help manage marketing strategies such as email.