As the music industry looks toward recovery in 2022, no-shows continue to be one of the most pressing issues music business owners are contending with as they rebuild their businesses. While this is not a new problem for the industry, the issue of no-shows has become much more severe since the pandemic began.  Pre-pandemic,  no-show rates were reported to be around 1-3% of ticket sales. Following Covid-19, sources such as The Wall Street Journal,  NME and NIVA have reported no-show numbers from 17-20% for bigger concerts, up to as much as 50% per event. The increase in no-shows can be