C+D boost advertising revenue by 29% as a result of improved engagement across their newsletter portfolio
2 min read
C+D boost advertising revenue by 29% as a result of improved engagement across their newsletter portfolio

C+D has implemented a series of engagement-boosting strategies that have yielded significant results. Firstly, their newsletter open rates have soared, surpassing 32% and continuing to rise. Additionally, the active subscriber base has expanded by an impressive 15%. Their new template design has proven particularly effective, achieving an average click-to-open rate (CTOR) of 28%, marking a 3% improvement over the previous template. Through successive tests, they have identified 3pm as the optimal send time for their audience, further enhancing engagement and performance.