One of the biggest challenges we see content teams facing is proving the business value of the content they produce. They see successes here and there but have a hard time creating consistently good content and a more challenging time connecting their efforts to value generated for the business.
That's what we've set out to answer with our Content Maturity Model. Whether you're part of a major enterprise, a publisher, or a startup, understanding the maturity of your end-to-end content process is vital to finding areas for growth and creating a content engine that generates tangible business value.