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Pimp My Search Engine - Why the MTV strategy won't help MSN, Yahoo, Ask
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On the MTV show "Pimp My Ride", members of Gen-Y with beat up cars (usually a 10 year old Honda Civic or Toyota Corolla) get paired with music celebrities and a team of automotive technicians. Over the course of the show, they transform the car into a "totally pimped-out ride, dude" with lots of shiny paint, chrome, big speakers and flashing lights. While the folks on the show seem quite impressed, at the end of the day it always seemed to me that they still had a 10 year old Honda Civic - it just had a lot more shine to it.
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