We've got a few marketing secrets here at Litmus... and maybe your email team does, too.

We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also... sometimes... occasionally... use email templates. 😅

46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that's a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.

There's nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns-potentially sacrificing better business outcomes for speed.