After spending 2020 pondering the 'what ifs' that would arise from a no-deal and the potential upheaval this would bring to Europe and indeed globally, at 11pm on the 31st December 2020 the chimes of Big Ben rang to signal the U.K. officially leaving the single market, with a trade deal in place. But what are the implications of the deal and how can the partnership channel navigate and indeed support brands in their digital marketing efforts to counteract any adverse effects? Learn more here.