Associated with
Daniella (Nneamaka) Okereke
Posted Jan 18, 2024
•
16 min read
THE A-Z OF PREDICTIVE LEAD SCORING: INSIGHTS AND STRATEGIES
In this article, we cover:
1.Predictive lead scoring and how it works
2.The difference between traditional lead scoring and predictive lead scoring
3.The benefits and implementation of predictive lead scoring
Some potential drawbacks of predictive lead scoring
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