Tip of the week 81 - Tips to plan out an effective nurture series
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Tip of the week 81 - Tips to plan out an effective nurture series

A nurture series in email marketing revolves around a journey. One that might aim at converting contacts into buyers. Even though its eventual focus is to initiate sales, its main purpose is often governed by informative content and actionable elements. As the name suggests, nurture series emails are employed to create and retain relationships with contacts.

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