A new year is a great time to renew your brand by creating and executing an effective marketing plan. As the year unfolds, you'll be planning, achieving, optimizing and evaluating your marketing plan. To do your job effectively, you have to generate and monitor specific types of marketing funnel metrics so you can develop plans, set targets, measure progress and prove value. In addition to that, you'll need to collaborate with your colleagues in sales to make the most out of your metrics.
A new year is a great time to make a fresh start. As a marketer, you have a huge scope of responsibilities, but with the right marketing metrics, you can surface insights and demonstrate the valuable contributions marketing makes to the organization's success.