Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world's most-coveted brands and learn how they guided their companies to cult status. While we were there, Shane Steele, Head of Global Brand Marketing at Dropbox, had a chance to chat with Steve Huffman, CEO and co-founder of Reddit. Since launching in 2005, Reddit has achieved tremendous user growth, attracting approximately 330 million visitors every month. So how did they build such a massive community without massive marketing efforts? We sat down with Steve to find out how he and his team are transforming the front page of the internet into an iconic brand.