The Role of Marketing is Changing: Are you Modernizing How the Work of Marketing Gets Done?
Historically, marketing has been responsible for brand stewardship and driving demand and lead generation. While those imperatives remain within marketing's purview, IDC Research finds that with rapidly changing customer buying behaviors and business conditions, the role of the CMO has been strategically elevated to drive business growth, and thus the role of marketing is changing. To deliver results in this new reality, marketers require an intelligent, real-time, systematic way to develop and execute market programming and garner new metrics to move from measuring output to outcomes. Using yesterday's logic and operating model, cannot deliver today's expected results. Marketing teams must change the way their work gets done.In this webinar, we will discuss the changing roles in marketing and provide you tools on how you can change with it.