Here's the truth: Attracting and retaining customers today is a high-stakes game, and there's no one secret trick that works wonders. Today, customers care about the entire experience, Every interaction and touchpoint – whether digital or physical – matters, and successful businesses are the ones that offer seamless and hassle-free services to their customers.
That's where Customer Experience Management (CXM) comes into play. It's all about creating an environment where customers feel valued and enjoy a smooth and delightful journey as they engage with a brand. Read on to learn more.