Remarketing (or retargeting) is a powerful marketing technique aimed at
converting high-intent users who have had past interactions with your brand. In
this type of marketing, marketers redeliver certain ads to users based on their
past interactions with their business.

There are several advertising platforms that you can use, but Google Ads
(AdWords) is one of the most powerful ones. In this post, we will focus on
creating and optimizing a Google Ads remarketing campaign.

We will first discus