[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel

Partner Relationship Management (PRM) / Partnerize / Reports

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Maura Smith

Chrissy Kammerer

Posted Jan 19, 2024 • 4 min read

[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel

Partnerize

For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites to deliver - exclusively - on converting customers.

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