Barrack Obama looks happy, doesn't he?

And they say money can't buy happiness....

So might you if you'd risen close to $690 million via email fundraising!

OK, so Obama did have a few resources and trump cards on his side – a mailing list of tens of millions, a team of 20 solely working on email and digital strategists and directors galore, but are there any lessons that the average fundraising Joe (or anyone driving actions from email) can take away from Obama's successes? Absolutely!