Think about your favorite customers. You probably want more people like that, right?

Make a list of your best customers and look for things they have in common. Not just in terms of demographics - what makes them fit the criteria above? For example, if you offer event planning services, perhaps your ideal customer is an experienced event host (as opposed to a first-time host) because they know how to work effectively with event planners and have reasonable budget expectations.

Now, let's dive into five ways you can find more of your ideal customers.