We all know that in eCommerce, one day's big fad could be totally out the next.

So how as a seller online, are you supposed to build a strategy that accurately aligns with your customers' interests?

The obvious answer is trend data, but sometimes collecting relevant insights before they're outdated is easier said than done.

If you've ever struggled with uncovering that missing piece of the puzzle, this article's for you. Keep reading to see how you can use Similarweb Retail and eCommerce solutions to pinpoint consumer demand and stay ahead of the fast-shifting shopper trends.