The topic for this week's best practice focuses on the first few sentences of a cold prospecting message."What is the best message to use?" is probably the most frequently asked question for us here at Alyce (and rightfully so). We all fall victim to being the recipient of horrible sales emails (come on, admit it)! The last thing we want is for our team to be one's sending these annoying emails.We've spoken to thousands of recipients and a few common themes were identified. Here are a few quick points to consider when it comes to the opening of your cold prospect message that ties directly back to Cialdini's principles.