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32 | Nani Shaffer, Demandbase: The Power of Events in ABM
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Nani (Jansen) Shaffer Nani (Jansen) Shaffer
Posted Jun 28, 2022 • 4 min read
32 | Nani Shaffer, Demandbase: The Power of Events in ABM
Bizzabo Bizzabo

Nani Shaffer, Sr. Dr. of Demand Gen & Marketing Operations at Demandbase shares how to create an ABM strategy, how to align event KPIs with goals, and more.

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