Should you be concerned if your content doesn't appeal to everyone?

According to BarBend's Head of Brand, David Tao, you should embrace it because it's actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.

David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.