It's always that time of year – in sales and marketing we're always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Let's assume you start strong. But how do you grow better? How do you outsmart the competition? How do you create sales and marketing systems that help identify the leads that matter? We need to create a system to identify these closeable leads so that sales teams can understand which deals that they can count on for revenue going forward.