Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn't competing against other airlines; they're competing against the road trip.

In this episode we also discuss:
- How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in their marketing campaigns
- Why demographic segregation can actually hurt more than it can help when buying media
- The actual insights that cause customers to buy, and how to elevate the customer experience
- Ways employer branding and HR can impact your brand's success in the marketplace
- Applications of crypto in third world countries