You may be wondering how to use Facebook for your business with Facebook Live. As you imagine your fans fully engaged with the Game of Thrones-level plot twists of your live sessions, or at least as obsessed with your how-tos as people remain with Bob Ross' happy little tree videos, you're confident using Facebook for business is the right next step in your marketing plan.

When Facebook launched Facebook Live, a live streaming feature that allows users to engage with their audiences in real-time, the opportunity to engage with leads and customers suddenly blossomed exponentially.

Perhaps you're thinking, "What am I supposed to do with that? How does this fit in my business? And how will I know if I'm doing it right?"

Luckily for you, we're breaking it all down with best practices, ideas, examples, and common mistakes to avoid before going live.

Let's get started by telling you how to use Facebook for your business with the many things you can do with Facebook Live and the Facebook Live videos.