Success in customer experience starts with the right tech investments
Associated with
Yew Hwee Ng Yew Hwee Ng
Success in customer experience starts with the right tech investments

Chinese consumers expect dynamic, high-quality experiences from the brands they frequent – and they're willing to pay a premium for them.

Because of this, brands in China and those servicing the region need to differentiate themselves through those experiences - specifically, by delivering personalised, consistent, and elegant touch points at scale, across every channel, every platform, and every device.

For many of these brands, achieving this means adopting a cross-channel sensibility. With that mindset, brands are better able to move with their customers as they go from online to in-store and back again.

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock