Marketing spend: Time to invest in people
Associated with
Michael Korch Michael Korch
Posted Feb 19, 2019 • 4 min read
Marketing spend: Time to invest in people

In the B2B world, more decision-makers are involved in purchasing decisions than ever before, and they have access to more information. But that doesn't translate into greater buyer confidence. In fact, the deluge of information can be confusing and stressful for buyers. Marketers need to understand this and provide relevant guidance if they are going to fulfill their role as the anchor of the value creation chain.

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock