Pro Athletics, a California-based sports apparel company, engaged nopStation to overhaul their workflows and operations on a custom .NET-based platform, addressing challenges stemming from fragmented workflows, order management inefficiencies, and disparate solutions for backend and storefront operations. With a focus on enhancing customer experience and streamlining processes, nopStation developed a tailored theme and conducted a thorough audit to identify optimization opportunities. Key solutions included plugins for team-specific stores, custom order management across B2B, B2C, and factory workflows, and an enhanced sales pipeline supporting CSR and bulk orders. By consolidating systems and automating processes, Pro Athletics aimed to improve operational efficiency, order fulfillment, and overall business performance.