The best events teams are powered by data.

To help event professionals learn how to use data to accelerate event strategy and get better outcomes with each B2B conference, we recently hosted a new webinar - No data left behind: Strategies for transforming post-event data into 2024 event success - featuring Nicola Kastner, founder of The Event Strategist, and Jon Wolff, global events manager at Lenovo.

At a high level, the webinar outlined some ways events teams should analyze and use event data, methods for data interpretation, tips on leveraging AI tools to improve events, and how to turn data insights into a future-proofed event strategy.

If you couldn't make it, here's a quick recap of what we covered.