It's a Data Party: Taking a Deeper Look at Our Marketing Data
Associated with
Taylor Bellefeuille Taylor Bellefeuille
Kaitlyn Kirkaldy Kaitlyn Kirkaldy
8 min read
It's a Data Party: Taking a Deeper Look at Our Marketing Data

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

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