Extra credit for taking ad creatives inspiration from outside of your specific niche. If you're a skincare brand, copy skincare but also haircare but also your favorite fashion brand but also your favorite olive oil brand. At all times, you need to be running statics, and video, and gifs, and a lot of them! BECAUSE WE NEED A MEDIA MIX. WE NEED TO TEST. BUT ULTIMATELY, WE NEED A COMBO OF THUMB-STOPPING CREATIVE. Recent additions to my ad swipe file for you to copy, too