Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence
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Harley Manning Harley Manning
Posted Apr 10, 2019 4 min read
Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence

In 2019, we predict that 20% of brands will throw up their hands and stop trying to win at CX. Why? CX is hard. But as VP, Research Director Harley Manning explains, the path of least resistance ends up being a bumpy ride in the end.