The Variable was seeking a programmatic partner that
could reach the right users at the right time, driving high
online conversion rates and increased visits to their
client's brick and mortar stores. To accomplish their
client's upper and lower funnel goals, The Variable turned
to StackAdapt for a multi-channel strategy, complete with
various targeting methods and measurement attribution.
StackAdapt was accountable for 80% of conversions
driven on-site and generated an outstanding in-store
cost-per-visit (CPV) of $4.