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Posted Mar 28, 2023
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14 min read
PPC vs. SEO: Pros, Cons and When to Use Each
At WhatConverts, we're huge fans of PPC. And SEO is another one of our favorites. But the truth is, every marketing channel (PPC, SEO, email, etc.) has its own pros and cons. And each must be understood in order to be used most effectively. That's why today we're breaking down the major benefits and challenges of the two most popular marketing channels-PPC and SEO.
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