Improvado: Offers an enterprise-wide data platform, automating data management processes, integrating 300+ marketing sources, and enabling in-depth cross-channel analytics.
Alteryx: Provides a self-service data analytics platform allowing data preparation, blending, and analysis from various sources. It supports multiple data technologies but with limitations on workflow dependencies for certain sources.
Informatica: Focuses on data integration, offering connectivity to various data warehouses, enterprise applications, and messaging systems using native connectors and allowing custom connector development.