3 min read
Taking the Lead: A Deep Dive into Account-Based Marketing with Kristina Jaramillo

In the podcast episode, host Christina Brady interviews Kristina Jaramillo, President of Personal ABM. The episode begins with Jaramillo sharing her journey into the marketing world, which she describes as a "happy accident." She discusses her early career and how she evolved into her current role, focusing on the interactions in Account-Based Marketing (ABM) rather than scaling.