Franchise systems thrive on consistency-brand consistency, customer experience consistency, and operational consistency. But when it comes to email marketing, many franchises are anything but consistent.

At ActiveCampaign, we've worked with franchise brands of all sizes. Over the years, we've identified three common (and deeply flawed) approaches to email marketing that repeatedly emerge across the diverse range of organizations we've encountered. If your franchise falls into one of these buckets, don't worry; you're not alone.

More importantly, there's a better way.